Glossique Lip Balm
Summer 2026
Objective:
Create a lip balm brand with a fun, colorful visual identity that appeals to young women and stands out from other lip balms on the market.
Research
Lip balms are a common item found in almost every woman's purse. While there are so many options, the most popular and successful companies are the ones with the most appealing and colorful designs. Bright colors and simple type designs appear to be popular in lip balms that are used by young women.
Sketches & Iterations
For my brand name, I chose Glossique, which promotes the idea of a luxurious lip balm. I wanted this design to include a pattern or texture in the background. I also sketched out fruit icons I could use for the backgrounds of my designs.
My final typeface studies were between two serifs: Aabak and Lust. I chose Lust because it's more marketable and looks more professional.
Once I had the basic outline of how I wanted the design to look, I experimented with different iterations of making the text black and white and changing the values of the strawberries.
Final
I designed three different versions of the Glossique lip balm: blueberry, strawberry, and cherry. Each has a subtle gradient and fruit icons scattered across the background.
